KCFW can’t wait for you to see the talent that will be on our runway in April 2022. Designers are listed in alphabetical order.
Annette Sunshine Designs has been in business since 2007. She has created custom garments for men, women and children including wedding gowns, prom dresses and pieces for many women. Annette has a remarkable skill for designing for all body types and has a passion for fabrics.
Annette likes to design clothing for the everyday woman whether it is for a special event or if a client is looking to add a special piece to their wardrobe. She did not attend design school and is entirely self taught.
Any Old Iron is the brainchild of designer/stylist, Andrew Clancey. The label's name is rooted in the olden cry of a scrap man collecting metal with his horse and cart, and also hearkens to Clancey’s family scrap metal business which was founded in 1872. “Any Old Iron,” is also an Old English music hall song which references a young man’s sartorial dandyism – a quality that is distinctly English, and, ever-present in the brands aesthetic. In October of 2014, Any Old Iron moved it’s store to Nashville, Tennessee from NYC looking to dress the cities musicians and fashion forward locals. Now a showroom, Any Old Iron’s clients include Beyoncé, Lady Gaga, Cher, Ozzy Ozbourne, Kate Bosworth, Taylor Swift, Elton John, Miranda Lambert, Cardi B and the Jonas Bros to name but a few.
Architexture Collaboration is for the Strong.Smart.Modern consumer.
Architexture Collaboration offers modern, minimalist formal styles that can be selected and combined to meet each person’s style. The Collaboration is the shared experience between the designer and the wearer; Architexture provides beautifully designed items, the buyer selects their styles and makes them their own.
Each piece is designed and produced with careful consideration of social and environmental impact. Production is executed locally with organizations that contribute to well-being of the labor force as well as the regional economy. The styles are made-to-order thus reducing the apparel industry waste that is often created by carrying inventory.
We want the strong, smart, modern consumer to be empowered and participate in the process of building ensembles that they are proud to be seen in and feel beautiful wearing. Providing a variety of silhouettes and sizes that are inclusive of all is a defined vision of Architexture Collaboration. Each style is offered in sizes 0-32 and can be tried on using our sample kits that provide color swatches, silhouettes in neutral colors, and styling guides.
With over 25 years in the apparel & consumer product industry; from fashion design to domestic and international production to retail buying for major retailers, our team has covered most aspects of the retail industry. We want to take this experience to improve upon traditional apparel industry standards and move towards more improved methods that will make a difference in the future of fashion.
Devil Doll by Audrey Lockwood derived from a longtime passion for designing clothing and a childhood nickname. With her mischievous ways, her parents nicknamed her Devil Doll at a young age, and little did they know it would become the name of Audrey's ready-to-wear business.
Audrey recently showed her first runway collection on the Kansas City Fashion Week runways this past fall. Her collection was retro and quirky, inspired by Wes Anderson and French fashion icons, such as Brigitte Bardot and Francoise Hardy. Audrey recently graduated from Stephens College with a Bachelor of Fine Arts in Fashion Design and Product Development. She additionally studied London College of Fashion and worked as a design intern at Kohl's Corporate Headquarters as an undergraduate student. She has won the YMA Fashion Scholarship Fund twice and has been chosen to present her work to the CFDA. Audrey continues to constantly learn and develop herself as a designer and also has an extensive background in retail.
As a designer and entrepreneur, she channels an edgy, retro style that always maintains a feminine edge. She uses bold color and strong texture throughout her work to dress the girl boss that everyone is undeniably drawn to. Audrey is heavily inspired by vintage dress and pop culture and uses those references to create conceptual collections. Her designs are all about empowering the boldest of women. All of her garments are available as custom-made-to-measure pieces in her current line Devil Doll. In her free time, she enjoys fashion blogging and traveling with her pug, Athena. Audrey uses conceptualization, illustration, patterning, and sewing garments to clothe the women who are making waves in the world.
Duane retired from the US Army in 2012, and found himself struggling with PTSD. In 2016, with the support of his wife, Jamie, he found a path out of the darkness. Designing Clothes represented the flames of the Phoenix, and a new life was reborn. Through each piece created by Topping Designs, Duane and Jamie seek to give YOU the platform and voice to break down the walls and relabel yourself and find your switch to turn on the light!
Duane’s approach to clothing combines smart styling with a touch of an adventurous attitude. His designs are focused on the diversity of a woman’s body with the allure of feminine grace. Duane has since evolved his unique style to help you rediscover your power and create a new beginning out of the ashes.
Since Duane started on this journey his designs have been featured on the runway in NYFW, Denver Fashion Week, Baltimore Fashion Week, and in San Diego. He has been published in Vogue, Shuba, and Pump Magazines. Duane was asked to give a talk with TEDx Milehigh and was a feature story on NPR, Local Denver news, and The Daily Blast Live.
Zawadi Bahati is a 28-year-old designer with his own brand, "From The Bottom". This urban apparel line is inspired by the struggle, representing underdogs all over the world who know that just because you start at the bottom that doesn't have to be where you finish. Zawadi enjoys watching fashion shows from Versace to urban designers like Milano. He has always wanted to participate in KCFW after being a part of other local fashion shows. He knows his brand is ready to take the next step, and he wants to bring a flare to the show that no one has before.
GOEX Apparel is a social enterprise with a mission to set an example in the industry for ethically made and sustainable fashion. We are committed to creating garments our clients love to wear while breaking with traditionally low wages for garment workers and harm to the environment.
Meghann Wheelock has a passion for people and the planet. Driven to contribute to the revitalization of the Fashion Industry, Meghann pursues sustainability in design and fabrication by creating products from remnant materials and using diversity in imagery. A KC native and Fashion Institute of Design and Merchandising grad, Meghann’s works have been featured in Women’s Wear Daily, Cosmopolitan, The Pitch KC and has worked with brands such as Guess Jeans, Betsey Johnson, and Ethel and Dean. Meghann began working with GOEX Apparel in 2019 and has since used her talents to design and merchandise a brand new retail space and completely transform the world of Fair Trade fashion.
Gracie Key™ was created to empower women through affordable and sustainable designer fashion. Each piece is cultivated to highlight individuality and bring a bold, feminine touch to every wardrobe. Gracie Key™ is a ready-to-wear collection that has a classic style that is both timeless and versatile.
Gracie Key started her journey as a fashion designer by creating custom evening wear, while practicing sustainability through reusing and recycling fabrics. She has expanded her brand into the ready-to-wear market while also continuing to create custom pieces and one-of-a-kind, sustainable items.
Hannah Jensen is thrilled to be showing her Fall/Winter Collection for the first time at Kansas City Fashion Week! Her journey to becoming a fashion designer began at a young age when she fell in love with vintage clothing antiques, and crafts kept in her art teacher grandmother’s home. Clothing became an important fascination in her life as she shopped at second-hand stores in high school and college. Her favorite part of having a full closet is the spectacle of assembling the perfect outfit.
In 2013 she graduated from the University of Kansas with a BFA in Expanded Media. Following an intuition that she could excel with fashion, she graduated from Johnson County Community College in 2018 with a degree in Apparel Design and Technology. She is deeply inspired through art, apparel, music, travel, family, and her devoted chihuahuas Suki and Sarah. Her accolades include the Emerging Designer Prize at Omaha Fashion Week in 2019 and 2021 as well as clothing featured in the 2021 issue of Local Runway Magazine.
Special thanks to her friends, family, and mentors for their support over the years!
As a child in the Dominican Republic, there were always long power outages. During these long hours, Estephania would sketch clothes and outfits as early as the 4th grade. In high school, in between the extracurriculars and resumé building, she took a Fashion Design class at Altos de Chavón.
She attended the University of Virginia and double majored in Economics and Foreign Affairs. She started a jewelry business while taking night classes for an MBA and a Masters in Corporate Finance but none of these things fulfilled her so she decided to study Fashion at Parsons. Estephania started Parsons with an internship at Naeem Khan and learned about sourcing, embroidery, the market process, and PR. During the summer she participated in a program called Italia Innovation based out of Treviso, Italy. In the fall, she interned for Rodarte for their month preparing for New York Fashion Week. Soon after, she worked as the assistant to the director for accessories at Jason Wu.
After graduation, Estephania continued to assist Marion at 3.1 Phillip Lim, as a temp, while searching for a permanent job. As an international student with an F1 visa, this was a bit of a challenge. She freelanced for Thom Browne, Oscar de la Renta, the Row, and even a handbag start-up, Fredi Allyn. She used the free time between jobs to purchase fabric and materials to send back to the Dominican Republic and plan the logistics to start hols.e. As she was packing to leave to start-up, she got one final offer she could not refuse at Rebecca Taylor. She learned about designing for consumers in a larger market at a more accessible price range.
Estephania started hols.e in September 2019. Applying her business knowledge to the newly acquired design knowledge would surely be more gratifying and could expand outward toward the US and European markets. She presented a heavily product-focused test capsule collection, titled Humanity in the Digital Age Vol l. The Soul in October 2020. The capsule was a Resort Collection. Volume I’s intention was to create lightness and ease, a respite from the attention-seeking, cluttered, and draining lifestyle of the digital age. The collection was a curated selection of jackets, easy skirts, cute tops, artisanal sandals, mask chains, and other protective accessories.
The House of Pamela Renee’ was founded by Fashion Designer and Educator, Pamela Renee’ Lucas. Pamela, a native New Yorker is a graduate of the esteemed Fashion Institute of Technology in New York City. She has earned her degree in Fashion Design, Pattern Drafting and Draping as well as Apparel Production Management and has acquired 25+ years of experience in the Fashion Industry. As an educator, Pamela has earned a lifetime teaching certificate in Apparel and Textiles, has written curriculum for Clothing Construction and Fashion Design Programs. She is highly qualified to teach at the secondary and post- secondary levels.
Pamela is also the founder of The Academy of Patternmaking and Draping, an online subscription membership that that teaches Fashion Industry Methods of pattern drafting and draping.
As a fashion Designer, Pamela is known for her unique style in special occasion wear for men and women. Her clothing line exhibits exquisite taste, quality and high fashion. Her attention to detail and fit, places her clothing styles on the top shelf.
House of Solana is a plus-size clothing line that was created by Sasha Walton at the age of 20. She attended Mount Mary College and studied fashion design for 5 years as well as studying abroad in Paris, France, and Antwerp, Belgium.
Her career has flourished into a wonderful division of making art with the plus-size body and understanding who “She” is and the desire to create for her.
The motto for House of Solana is the thrive of lavish, beauty, and style. House of Solana is for women that want to look and feel beautiful, for the woman that wants to be fierce from day to night, as well as for the woman who loves the simple look with a twist. I design for plus size women because my passion is for creating that diversity of clothing for women to break out of their shell and be the woman that she commands to be, instead of just one standard of beauty.
J. Manning is an emerging designer that has been designing for five years. Designing and fashion is a creative outlet that has developed into a passion for her. J. Manning sought training under designer Pamela Lucas and been mentored under her for the last nine years. Since designing clothing J. Manning has participated in KCFW twice before and the organization was an intricate part in getting the brand name out regionally.
Originally from Sacramento, CA, Jennifer Tierney is intrigued most by lines, movement and creating shapes through space. Fashion, runway & costume design were always waiting in the wings past a 17 yr professional ballet career. Her designs revolve heavily around curves of the body and exploring silhouettes and texturing while delicately recreating the architectural body lines with fabric.
Ms. Tierney’s ballet career took her all over the United States. She has lived and worked in cities from the east coast to the west coast and several in between. She finally found her landing place right in the center, Kansas City.
Ms. Tierney has been thriving in and loving KC for over 15 years. She has worked as Head Costuming Director/Designer for the American Youth Ballet, is the Owner of American Dance Center Ballet Academy, and is the Creative Director/Founder of Jeanne Nuage -formerly J.Tierney Designs. She has presented in Kansas City Fashion Week S/S ’19, F/W ’19 & S/S ’20, West 18th Street Fashion Show Summer 2018 & 2019, as well as Omaha Fashion Week F/W ’19 and JCCC Fashion Show Spring 2019.
2020 has been the official launch year of the womenswear brand - Jeanne Nuage. Ms. Tierney believes that women are born powerful. We are the superheroes of the world. This is a womenswear brand built to keep up.
Sydni- founder and CEO of Jill Marie Baby Boutique is a Mom of two but a “cool mom!" (She couldn’t leave that part out!). It's important to her that you know a little bit about her since she put my heart and soul into this brand- and she can't wait to share it with you. Sydni was a professional dancer for a few years and truly loved it. At 21, she had my first child, Tyrann. This new journey definitely forced her to choose between what she wanted to do, and what she needed to do. She knew in her heart that she needed to put her son first, and she did without hesitation. She slowly started to lose her passions and drive, and honestly got comfortable with her new normal.
Fast forward six years later, Sydni had her baby girl, Mila. MIla really lit the fire inside of Sydni, which she had lost for so many years. Her son had someone to strive to be like (his dad) but who did her daughter have? Sydni wanted her to be proud of her. She wanted her to look at her mom and say I can do that because I see my mom doing it. She knew she couldn’t tell her “you can be whatever you want to be” if she wasn’t being all she could be!
Sydni’s always been creative, passionate, driven, and she knew she could do anything she put her mind to, but this time was different. She was determined to make one of her ideas a reality. She never took h eye off of it until it came to fruition because she didn’t want it to just be another idea. And here we are! Jill Marie Boutique!
Joshua Christensen is now based in Detroit after 10 years of living and working in Los Angeles. He was a contestant on Project Runway Season 9 and has worked for world-wide labels including Guess inc. Featured are designs from all the different collections and projects Joshua has created and featured in fashion weeks and editorials around the world.
Joshua studied fashion design at FIDM in Los Angeles, CA and after graduation was selected as a contestant for the TV show Project Runway. After the show Joshua became a menswear designer at Guess Inc. After a time there he decided to grow his own line of clothing under his name. These collections, season after season, have been featured at fashion weeks around the world. As part of a journey to discover what design can do, Joshua Christensen designs clothing for both men and women, including concept designs, evening-wear, swimwear, athletic apparel, etc.
Lauren O'Bannon is a self-taught seamstress who loves putting her skills to the test. A small sewing project in the beginning of the pandemic sparked her love for designing fashion pieces. Today, she continues to challenge herself with every stitch, making sure her next piece is better than her last. She continues to grow as a designer, using each piece as a stepping stone for the next. Kansas City Fashion Week is the perfect time to spotlight her designs and showcase her evolving designing capabilities.
Kindred is a collective boutique with locations in Overland Park, Independence, and on the Country Club Plaza dedicated to bringing you the best, widest selection of fashion, accessories, and giftables that Kansas City has to offer. Between our social - collective boutique layout and the incorporation of home decor, apothecary, and vintage goods throughout the shop, Kindred is dedicated to elevating your boutique shopping experience.
The Proverbs 31 woman, who is “...clothed in strength & dignity” (Proverbs 31:25), is someone whom Kerrie Aaron describes as “versatile with standards”. She views the Proverbial Woman as inspiration & as an aspiring reflection of self with an authentic style.
Kerrie Aaron, creative of KLOTHED:31, is an Arkansas native who grew up in a Christian home where there were restrictions on attire. The ability to sew/create was a blessing, as it allowed Kerrie to have a unique style of her own. “I’ve always loved fashion!” Her mother taught her sewing skills & garment construction at a very early age. Dreams of New York and becoming a fashion designer were redirected to attending the University of Central Arkansas (UCA) earning a Bachelor & Master Degree in Family & Consumer Sciences.
In the Spring of 2019, at the time her youngest children (who are twins) were graduating high school, “GOD let me know, you can do this” says Kerrie and hence emerged KLOTHED:31. The brand is an emerging handmade, ethical & modest slow fashion brand. As an advocate for modern modesty, KLOTHED:31 is a representation of reverence for GOD, yet all while creating a collection of garments that still allow expression of style, creativity, individuality, versatility & authenticity. The creative is passionate about having a garment that is not readily available to others.
Kerrie has since coordinated & hosted a KLOTHED:31 Fashion Show (2019); in 2020, accepted as a participant in the Memphis Fashion Week ‘Emerging Designer Project’ (EMDP); selected as one of the Runway Designers for Northwest Arkansas (now known as INTERFORM) Spring/Summer 2020 Fashion Week and selected as one of the 10 cohort designers for Arkansas’ first-ever Designer Residency Program.
KLOTHED:31 is not just for modest individuals, but for whoever loves fashion & the garments created.
Kyndra Jade designs Alluring Gowns for Extraordinary Women. The brand produces whimsical looks, and creates high quality gowns that push the creative boundaries using layers of ruffles, tulle, and organza. Creating unique silhouettes, an ethereal energy that provides a magical aesthetic. Couture wings for women, boudoir photographers, models, runway and custom Store displays. Kyndra Jade was established in 2019 when 36 year old owner and designer, Kyndra Jade, decided to chase her wildest dreams in fashion on the runway. After being a serial entrepreneur for 18 years Kyndra Jade is set to focus her talents on her art and the fashion industry.
To find out more, visit www.kyndrajade.com
Laura Citron is a fashion label celebrating maximalist glamour, and based in Nashville, TN since 2016. Laura combines her degree from the Fashion Institute of Technology (NYC) in Apparel Merchandising with years of working with New York’s top luxury vintage apparel retailers. In 2014, she moved to Nashville and opened her own edited vintage clothing boutique, OPIUMvintage. Connecting the past and the present, Laura has now created a label that evokes the fun and eclectic whimsy of decades past with a reimagined vision for a modern world!
Lauren Bander is designing bold styles for the whimsical woman. Her designs are described as ethereal with a twist of couture.
Combining her three passions in life: fashion, animals, and mental health advocacy she is using her talents and love of fashion to bring awareness to animal rescue and helping to normalize the conversation of mental health.
From an early age, Jo realized that creating was her calling. Jo puts her heart and soul into each new project, and this intense passion for all things design is reflected by her exceptional and highly varied portfolio.
Jo has two clothing lines, her children's line and her adult gown line.
In 2019 she won the Emerging Designer Award at Omaha Fashion Week and was honored to be invited back the following season as a Headliner.
Jo does all her designing and sewing at her studio. She enjoys the process of design from concept to execution. Rejecting trends and fads in favor of lasting signature looks is Jo's Hallmark of glamour with a modern sensibility- a must in today's market.
Lucia's Sarto specializes in custom-designed clothing, for women, men, and children. Behind Lucia’s Sarto is clothing designer, Nataliya Meyer.
Nataliya always knew she was going to be creating clothing. It was somehow woven into her, just like learning to speak or how to write. She believes beauty will save the world. Almost every minute of her adult life, she is haunted by clothing: its creation, its fit, and its design.
Her process starts as an inspiration for something she sees, hears or reads. Then it evolves into images that would in some way in her mind relate to the clothing she’s creating.
She always wanted to be noticed in a crowd. Being from a poor background, there were no funds available for her taste, so she started altering things that she had. Much of her inspiration came from researching the historical heritage of many parts of the world. Everything she sees, she absorbs in her mind and translates it into clothing language. Her style of work is very diverse, but however different the clothes may be, the quality is always the highest.
Makaylee Gayed is designing high-quality lifestyle apparel for powerful women and encouraging them through versatile confidence.
The Makaylee Gayed brand was launched after a series of meaningful life events. At the young age of 8, Makaylee was taught to sew by her grandmother and that is where the love of all things creative started to blossom. Once college rolled around was when I knew I wanted to take my love of sewing and fashion even further and I graduated with a Bachelor of Science in Textiles, Merchandising and Apparel Design from the University of Nebraska-Lincoln.
It wasn’t until the young age of 23 when she went through the deeply personal loss of her 4-month-old daughter and had a long struggle with depression that she realized what type of woman she wanted to design for and what she wanted my brand to portray. She wanted to be able to tell my story through clothing, but also give back the power and self-confidence that she had lost, by designing clothes that make women feel extraordinary. Now at the age of 27, she is launching her brand and designing clothes that make women realize their inner worth, beauty, and confidence. By channeling her emotions and putting them into her designs, it has allowed her to cope through an artistic outlet, but also provide powerful and high-quality clothing that can change a woman’s attitude and bring out her sexiness and confidence. She learned that something as simple as putting on the right outfit can do wonders for the ego and change the way a person sees themselves each day.
The best designs come from a life well-lived. Tonya’s fashion interest reflects her love of riding horses and travel. She has always created one-of-a-kind items for personal use, because most of what she sees in her mind she is not able to find in the world of current fashion.
Tonya gained her formal experience starting at Johnson County Community College. After graduating with her associates of applied science of Arts in fashion design, she further her education by going to Stephen's College in Columbia, MO. She graduated with a Bachelor's of Fine Arts in Fashion Design and Product Development. Through her lifetime and college she has submitted Collections at both JCCC and Stephens College for annual fashion shows. She has now been designing under her brand Nokota.Style for 3 years, and has traveled with her brand to other fashion weeks.
Her brand Nokota, is portrayed in her logo which is a digitized format of her original hand painted horse. Nokota is a bold and free to roam. The circle that encompasses her is representative of a clock. She is running free of time and physical restraint.
Olha Potapenko and Tatiana Yanchenko have been partners in the fashion industry since 2005. Together they built the brand Potapenko & Yanchenko. Both designers graduated from vocational schools in Ukraine where they were first introduced to the world of fashion. Since they joined forces in 2005 their work quickly became recognized on a national level for its exceptional quality and captivated the Ukrainian clientele. Soon after, their gowns were demanded in the Arabian Peninsula and various European countries. In September of 2016 the designers took second place at the New Fashion Zone competition for young designers.
Ms. Princess Elliott Hopkins was born and raised in Kansas City, MO, and currently stepped into the role of Founder and lead designer of the "Regal Status" Fashion Brand. Her goal is to compete with some of the top designers in the world starting in her hometown, KCMO. Interest in fashion is the art of clothing and the joy it brings by creating beautiful garments to empower those who choose to wear them. Possessing more organic training, from life experiences of developing her own style, shopping, and styling others, she decided to build a fashion brand. Light sewing classes, reading books, training under other local designers, she recently received the certificate of completion from "House of Pamela Renee" for "Apparel Production for Fashion Designers". The brand was created to inspire the female consciousness which allows her spirit to shine. Enhancing the outer beauty for the purpose of empowering her inner being. With ready-to-wear pieces as its core unique selling position.
Clarissa's inborn creativity for design and embellishment lead her to become an entrepreneur in 2007. Her business, Rissa's Artistic Design (R.A.D.) is a haven for those who seek something special and unique. As a self-taught artist, she handcrafts one-of-a-kind original masterpieces that will inspire your creative side. These designs range from Earthy to Edgy to Elegant. Utilizing artistic wire and gemstones. These custom-made pieces can transform any outfit into a creative expression that is made just for you.
Rebecca Hollar is a fashion designer, music producer, model, and photographer based out of Kansas City, MO. She has participated in two seasons of KCFW as a model and decided to return for another season, this time as a designer.
At the beginning of quarantine last year, she decided to take her interest in fashion to the next step and learn how to make her designs come to life. After multiple months of consistent practice and learning what it takes to be a fashion designer, she finally launched Spacecamp Studios; a brand that creatives and the youth can relate to and express themselves with. From feminine to unisex to masculine-styled clothing, anyone and everyone can find something that speaks to them.
Tiffany Brown is a self-taught seamstress who has most recently taken excel courses with the prestigious Central Saint Martins in London. Tiffany specializes in color cohesion and has a keen eye for textured fabrics creating some of the most unique pieces. Even though she has only been designing clothes for 5 years, she has made a name for her brand TRBROWN. TRBROWN is a women's ready-to-wear label that offers statement pieces for any occasion. The label is most notably known for its Chelsea Girl and #GPWR Collection that was featured at Kansas City Fashion Week, Portlands FashioNXT Presentation, and most recently NYFW. The Chelsea Girl Collection not only gained attention in the United States, but it also gained international attention. TRBROWN has been featured in magazines and on websites in Italy, Austria, Australia, London, and Germany; the most notable of these being VOGUE, TATLER, and Vanity Fair. TRBROWN is also a favorite of Mood Fabrics, the fabric of Project Runway. They have featured designs of TRBROWN on various occasions as inspiration to other designers. Tiffany continues to drive her label forward and the main message she wants to convey is “wear what you feel most comfortable in.”
OUR CLOTHES:
A MODERN LINE OF EDGY YET INCLUSIVE STREETWEAR SHATTERING SOCIAL DOGMA.
NEVER BOUND BY NORMS AND ALWAYS MADE WITH HAND-PICKED FABRICS, OUR PIECES FEATURE BOLD GRAPHICS, COMPLEMENTARY COLORS, AND VISIBLE TEXTURE. OUR FITS ARE UNCONVENTIONALLY PERFECTED, AND OUR DESIGNS HAVE COMBINED DECADES OF ICONIC FASHION INSPIRATION.
Our Brand:
Have you ever felt like you have something to prove to the world, or someone in your life to prove wrong? We have. Our brand is a tribute to them and everyone out there determined to beat the odds. One of Ying’s many meanings is “Win”, and it was one of the first that caught our eye when tossing around “YING YING YING” as our brand name.
They say “winning isn’t everything”-- we agree. We don’t like to think of winning in terms of its opposite: losing. We reference winning more in terms of recognition of success. In order to recognize success, we must have missed the target a time or two, eh? To some, success is just getting from Point A to Point B, while to others it is finally risking it all to pursue their passion. We want to create clothing for the persevering that knows they can conquer any hurdle, and achieve anything to which they set their mind.
... Maybe success or “winning” is never really attained at all. We are all on a journey, and this journey, to us, is a constant state of striving for more. So, strive on, everyone!