F/W '17 | Lee Jeans

This season Kansas City Fashion Week is very excited to welcome Lee Jeans to the KCFW Runway! What better way to celebrate the Kansas City area's rich history in the fashion industry and apparel manufacturing, than with a partnership between #KCFW and local apparel brand, Lee!

Originally produced in 1889 in Salina, Kansas and currently headquartered right here in Merriam, KS, Lee has crafted innovative, trend-forward styles that deliver unparalleled fit, design, and comfort through creative fabric solutions and state-of-the-art design technology. For over 125 years, Lee has been purposefully designing clothing to inspire you to live a life in motion. Lee Jeans are associated with many modern denim styles including dungarees, overalls, the introduction of the zipper fly, and the lazy "S" back pocket design. 

1. What made Lee decide to get involved with KCFW? 

Lee is proud to have called Kansas City home for 100 years and as a leading manufacturer of jeans and casual apparel, we are excited to participate in Kansas City Fashion Week and showcase our Fall styles.

2. What does Lee's involvement in KCFW include (swag, runway segment, etc.)? 

Lee is a Collection Sponsor of KCFW including a runway show featuring our Fall 2017 styles, participation in the Vendor Showcase, and gifting Lee jeans to the Media Event guests / VIP attendees each night of the week.

3. What do you want our readers to know about Lee? 

Lee is a brand with authentic American denim heritage dating back to the founding of the H.D. Lee Mercantile company in 1889 in Salina, KS.(Lee moved the company’s headquarters to Kansas City in 1917; 100 years ago). Over our 128 year company history, we have been committed to delivering quality craftsmanship and innovation, along with iconic style, in everything we do. We recognize that some people in Kansas City, and in the fashion community at large, have not had Lee as top of mind during the past few years as we would like.  We hope to change that with the introduction of innovative products like the Lee Dream Jean, which features a yoga-pant like lining and waistband in a true skinny jean. We are also introducing our Lee Extreme Motion collection for men where we have paired high stretch fabrics with an althetically-inspired waistband to create men’s jeans and pants which easily take him from ‘work to play.’ At KCFW we will also be introducing our new fall fashions with items like jean jackets with embroidery and distressing, jean vests (yes, they are back!), new girlfriend jeans, and denim with frayed hems, interesting side seams, and tonal patterns.

4. Where can our readers find Lee jeans?

Lee jeans can be found at major retailers including Macy’s, Amazon, Kohl’s, JCPenney, and Lee.com, as well as regional department stores nationwide.

5. What are you looking forward to this year for Lee?

We are excited to continue along the journey of brand reinvention which we began in 2016. That journey includes bringing to life our hero products like the Lee Dream Jean and our Lee Extreme Motion platform for men via traditional marketing platforms and also through digital and social. We launched a new marketing campaign last year under the tagline of ‘Move Your Lee’ which was met with rave reviews by the industry and consumers alike. We are happy to be continuing that campaign. We will soon be kicking off an influencer campaign where we are aiming to have many more bloggers and Instagrammers writing about and photographing themselves in their favorite Lee Jeans. We are also working on several efforts to launch Lee products into new distribution – upscale department stores and fashion-focused e-commerce sites.  Finally, we hired a new creative director in 2016, and we are thrilled with the photographic style he will introduce in 2017 to showcase the new look of Lee.

The Lee brand is an American icon that calls Kansas City home and we could not be more excited to partner together for the F/W '17 Season! See the latest trends from Lee Jeans on the KCFW runway on Thursday, March 30th!

Thank you for your support of KCFW, Lee Jeans!

#KCFWxLEE

http://www.lee.com/

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