I fell in love with design when…
I have always loved fashion and have been surrounded by jewelry my whole life. I grew up around the fashion industry and I have been working in it all my life. I start designing my own jewelry line in 2015, I love what I do and I can’t see my life without it!
Three words that describe my design style…
The slogan of my brand encompasses the brand, my life, and who I am.
Passion, Fashion, Love & Tradition
What I wanted to create was a fusion between my traditions and the world’s fashion trends.
When I’m working on my designs, I feel…
Powerful (Passion….In control to express my feelings)
Nostalgic (Traditions, missing and remember to whom you leave back home)
Free (Fashion….Create is a way to make your soul free and sharing it with the world)
Priceless (Love... giving my soul to finish a pieces of jewelry and thinking of seeing someone exited to wear it!)
Who or what inspires your work and why?
The character, strength, and determination of the modern woman.
What is your design training?
My family began manufacturing gold baby earrings and traditional gold jewelry in my home country of Mexico when I was 4 years old. They later created a high-fashion jewelry company, Mackech Jewelry, which gave me the opportunity to grow up in the fashion industry. I started my career as an international trade sales representative for a major denim company and then as an International Sales representative for Mackech. I helped the brands expand to department stores in Europe and Mexico.
Working there I had the opportunity to learn about design, the process to draw and create my renders, manufacturing, and how to sell the final product. I had the opportunity to create my own line of jewelry called, By Georgina Herrera.
I love what I do, and the things in this industry you never done. You have to continue to improving and learning every day to be able to grow as a designer.
I’d love to see one of my designs worn by…
The best moment in my design career so far…
The opportunity to be able to present my new line of jewelry at KCFW. This is a great opportunity to help us learn , grow and get known as a designer brand. I can’t wait for be on the runway this coming season!
My goal for my design career is…
I’m looking to grow the number of stores that carry my brands. Currently my pieces can be found on my online store, Amazon, Sam’s Club, and local shops like Feng boutique, but I dream of something bigger! I am trying very hard to get in the big stores, I would love to be National and then International with my jewelry line in the most important department stores and I ’m working on that.
My mantra is…
"The connection between love, art and tradition is unbreakable and determines who we are."